Messua helps international brands succeed at trade shows in Finland
When an international company wants to exhibit in Finland and make a strong impression at a local event, having access to on-the-ground expertise is essential. Messua Oy acts as a trusted bridge between global exhibitors and Finland’s trade fair and event landscape.
Finland hosts numerous major international events every year, attracting top-tier companies as exhibitors. In the tech sector, Slush brings startups, global enterprises, investors, and media from around the world to Helsinki. Finland also serves as a venue for many renowned international conferences and industry gatherings across different fields.
Often, the initial contact on behalf of an international client comes from an event agency seeking a local partner to help manage the exhibition and booth execution.
“We see ourselves as bridge-builders,” says Eriikka Kalliokoski, CEO of Messua Oy.
“We’ve worked in the trade fair industry for decades and understand both what the client needs and what event organisers in Finland expect. We offer a comprehensive service that includes booth construction, local logistics, permits, language support, and hands-on coordination. We also handle booth design and any additional build-outs if needed. Since Finland is our home turf, we know the regulations and procedures inside and out. And through us, you’ll also find the right network of trusted partners.”
Impact through experience
Messua Oy’s greatest strength is its in-depth knowledge of Finnish events and venue requirements — combined with broad expertise in major international exhibitions worldwide.
“Each year, we assist clients in about 20 international events. In Finland, we deliver close to 200 booth implementations annually,” Kalliokoski continues.
“Our job is to ensure the exhibitor’s brand message, goals, and even the smallest booth details stay consistent — even in unfamiliar surroundings. We’re often praised for how smooth and easy it is to work with us. We keep clients informed, guide them as needed, and most importantly, ensure everything works exactly as it should — no matter where the event takes place.”
Slush 2024 – fireplaces and snow in After Ski spirit
Slush is a one-of-a-kind event known for its immersive atmosphere. British agency Taylor Bennett has trusted Messua to deliver their client Snowflake’s booth at Slush a few times now. In 2024, the 50 m² booth offered not only engaging content but also a memorable ambiance — including an After Work gathering in full After Ski spirit, featuring a fireplace and artificial snow.
“Event agencies often come with plans and special requests for the booth. We always review them together to ensure all venue rules and technical requirements are met,” says Sales Manager Maarit Liivamäki-Koivisto.
“As local experts, we help adapt designs so they can be executed in Finland. For example, Slush has its own unique guidelines regarding lighting, structures, and overall visual appearance — and local practices and organiser instructions must be respected.”
Exhibit in Finland with a partner who builds experiences, not just booths
Our project services are more than just building — they’re about experience management. Whatever the event or industry, Messua brings the same dedication to quality and impact. We combine local insight with end-to-end project management to deliver event experiences that are smooth, memorable, and responsible.
When an international company is planning to exhibit in Finland, it can either start from scratch — or tap into a ready-made network. Messua is already on the ground.
“We don’t just build a booth – we build an experience that leaves a lasting impression.”
Snowflake stand design: Taylor Bennett
Text: Tia Härkönen
Photos: Messua Oy
Coming to exhibit in Finland?
Make your event experience smooth and successful with Messua.
We act as a local exhibition partner for international companies – ensuring that every detail works seamlessly within Finland’s event environment.