Trade fairs abroad? Messua is your trusted partner for international events
Case: Veisto Oy
Messua international trade fairs projects are built on decades of experience. When your business exhibits abroad, planning, logistics, and execution require even more precision than at local events.
At Messua, we guide companies through these challenges — every step of the way.
With years of experience delivering exhibition stands across Europe and beyond, Messua ensures your trade fair presence runs smoothly from start to finish.
“From the beginning of the year to the end of June, we’ve supported over a dozen international trade shows as an event partner,” says Sanna Jokinen, Sales Manager at Messua.
One of the highlights this spring was Ligna, a major trade fair for wood processing and woodworking held in Hannover, Germany. Messua designed and delivered stands for seven clients, including Veisto Oy, who partnered with us for the first time..
Jokinen highlights that for international exhibitions, seamless planning, scheduling, and logistics are more important than ever.
“Project management is central to our service. When we take care of the entire process, the client has more time to focus on their core tasks and trade fair preparations,” she says.
One partner, fewer worries
By choosing Messua, clients gain an experienced project team that can take full responsibility for the stand – from logistics to technical details, overcoming time zones and language barriers.
For Veisto Oy, Ligna is the most important international trade fair, held every two years. They started the bidding process for their 2025 stand well in advance. Messua’s offer struck the right balance between quality and price.
“Messua handled our 140-square-metre stand as a turnkey project. We had already booked the space, but Messua took care of everything else – from rigging and electrical connections to every other technical detail we needed,” says Lotta Jeskanen, Marketing and Communications Coordinator at Veisto Oy.
“This significantly reduced our workload.”
Jeskanen was particularly pleased with Messua’s expertise, service quality, and collaborative approach:
“We had a long list of specs, and Messua delivered exactly what we hoped for. Communication was clear and timely – we always knew where we stood. Their attitude was excellent. We felt truly heard, and adjustments were made when needed. The stand matched our brand and worked exactly as it should. We received great feedback.”
“We had a long list of specs, and Messua delivered exactly what we hoped for.”
— Lotta Jeskanen,
Marketing and Communications Coordinator at Veisto Oy
Synergy benefits for all
Messua’s entire team at Ligna – including the on-site builders – was Finnish. This allowed us to deliver all seven client stands efficiently while creating synergy between the projects.
“The fact that the whole team was Finnish mattered to us,” Jeskanen says.
“It’s easier to communicate in your own language, of course, but more importantly, having a Finnish team on site added a level of trust and reliability to the stand construction. Supporting Finnish professionals is also an important value for our company.”
“Trade fairs are a major investment for our clients,” Jokinen concludes.
“We listen carefully and tailor visually impactful, functional stands that support each client’s unique goals. It’s our mission to ensure their investment pays off.”
“Trade fairs are a major investment for our clients. It’s our mission to ensure their investment pays off.”
— Sanna Jokinen,
myyntipäällikkö, Messua Oy
More about Veisto Oy
Veisto Oy is a Finnish family-owned company that designs and manufactures HewSaw sawmill lines in Mäntyharju, at the heart of Finnish Lakeland. Their reputation as one of the world’s top sawmill equipment manufacturers is well established, with about 80% of production exported. In addition to Finland, their key markets include Sweden, the Baltics, North America, Central Europe, and the Southern Hemisphere’s plantation forestry regions. https://hewsaw.com/
Text: Tia Härkönen
Photos: Messua Oy
Planning to exhibit internationally?
Messua supports you from start to finish – let’s create a successful trade fair experience abroad together.